A Question about BT Vital Vison program

As far as I can see the Barnet Future Shape scheme was spawned in BT Vital Vision workshops. Both the Council Leader and CEO of Barnet Council are signed up members of this program. Membership of the scheme is by invitation only. As the leader of Barnet Council had been in the job for less than a year when he was invited, why was he flagged up for membership? Why would BT decide he was worth an investment of tens of thousands of pounds when he had no track record? Do they have a "type of person" they are looking for?